Efficient Tactics To Differentiate And Scale Your Industry

Advertising Podcast with Debbie Howard

On this episode of the Duct Tape Advertising Podcast, I interview Debbie Howard. Debbie is the co-founder and CEO of Senior Residing SMART, a full-service advertising company targeted solely at the senior housing and care business. Debbie could also be a proud member of the DTM community for the ultimate 3 years.

Key Takeaway:

A significant problem many companies face is making an attempt to search out tactics to tell apart and scale. And with a purpose to do this, it begins with having a confirmed procedure and techniques that works. On this episode, Debbie Howard stocks how licensing the Duct Tape Advertising machine gave her trade the runway and framework to develop, scale, and thrive in her business.

Questions I ask Debbie Howard:

  • [1:31] How did you get to the place you are actually?
  • [3:36] As any one with ageing oldsters will most certainly let you know for sure, senior dwelling is a actually emotional acquire – how does that more or less colour your pondering relating to advertising?
  • [5:34] Do you in finding that during some ways in which the business you’re in wishes to return into the fashionable age? And do you additionally in finding although that a few of what we would possibly name the old-fashioned or conventional or offline advertising approaches are an important a part of what you want to do?
  • [7:17] What’s been the toughest factor as you’ve grown and what has been a continuing battle for you?
  • [10:20] As you’ve grown your online business, what’s actually been probably the most rewarding facet of the place you’re nowadays?
  • [11:24] Are there execs and cons to running in a single very slim area of interest?
  • [15:30] What would you characteristic to the expansion of your company?
  • [17:13] Are there any tendencies occurring that you just’ve noticed over the past 12 months or two that you just’ve actually been in a position to make the most of?
  • [21:01] What are some puts you prefer to show to to get private construction and trade construction?
  • [22:35] The place can other people connect to you and in finding out extra about your paintings?

Extra About Debbie Howard:

Extra About The Company Workshop:

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This episode of the Duct Tape Advertising Podcast is dropped at you by means of the HubSpot Podcast Community.

HubSpot Podcast Community is the audio vacation spot for trade execs who search the most efficient training and inspiration on find out how to develop a trade.



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